OVERVIEW OF THE DAY

A day to connect, discover and look ahead.

From the launch of The Goulburn Region brand to fresh visitor insights, storytelling, collaboration and practical workshops, Connect 26 is designed to give you ideas, tools and connections you can take back to your business.

9.00am start · 2.30pm finish

 Nagambie Waters, Nagambie

  82 Kirwans Bridge Rd, Nagambie

WELCOME

Settle in, grab a coffee and connect with tourism businesses from across The Goulburn Region as we kick off Connect 26.

VOICES OF THE GOULBURN REGION

Be among the first to see Voices of The Goulburn Region - celebrating the people, places and stories that bring our region to life.

INTRODUCING THE GOULBURN REGION BRAND

Craig Brooks & Joel Pearson · Not Bad Pretty Good

Discover the thinking behind our new destination brand and what it means for our region, our visitors and your business.

MEET YOUR BEST CUSTOMER

John Ellenberger · Roy Morgan

Get to know the visitors most likely to choose The Goulburn Region - what they value, what motivates them and what they're looking for.

Morning tea + networking

WHAT MAKES A PLACE WORTH TRAVELLING FOR?

Richard Cornish · Author, writer & broadcaster

Explore the power of people, place, food and stories in creating destinations visitors genuinely want to experience.

BETTER TOGETHER

Linda Tillman · Tilma Group

Discover what becomes possible when tourism businesses connect, collaborate and give visitors more reasons to stay, explore and spend.

Lunch + networking

PRACTICAL WORKSHOPS

Choose your workshop.

Take what you've heard throughout the morning and put it into practice in one of four interactive sessions:

…more to discover…

Connecting to the brand

…fill your cup…

Connecting to your customer

…endless tales waiting to be told…

Connecting to your story

…stay a little longer…

Connecting businesses — and building a destination

WHERE TO FROM HERE?

We'll bring the day back together to share key takeaways, next steps and how you can be part of what's next for The Goulburn Region.

2.30pm · CONNECT 26 concludes

© Goulburn Region Tourism