This October, the businesses, organisations and industry partners that shape our region’s visitor experience from across The Goulburn Region will come together for Connect 26 - a day of fresh ideas, practical insights, new connections and the official launch of our brand, our voices and our website.
Whether you run a tourism or hospitality business, welcome visitors through retail, food, events, arts or experiences, represent a local tourism association or help shape the visitor economy through local government, Connect 26 is for you.
Because growing tourism isn’t just about attracting more visitors. It’s about creating more opportunities for businesses and communities across the region when those visitors eat, drink, shop, stay, explore and experience what we have to offer. At Connect 26, you’ll hear from leading tourism and marketing experts and take part in practical sessions designed to help you:
Bring The Goulburn Region brand to life - and discover how you can use it to strengthen your own marketing.
Understand the visitors worth chasing - with fresh insights into who our best visitors are, what motivates them and what they’re looking for.
Tell stories that make people want to visit - and keep them talking about your business, experience or place.
Turn connection into opportunity - by working with others across the region to give visitors more reasons to explore, stay longer and spend more.
It’s been a while in the making - and now it’s time to celebrate a new chapter for The Goulburn Region.
We’re launching a new regional brand, a new visitor website and a new way of taking our region to market - together. And you’ll be among the first to experience Voices of The Goulburn, our flagship storytelling campaign that brings it all to life through the people, places and stories that make our region what it is.
Come and celebrate how far we’ve come, be inspired by the voices of our region, and fill your cup with new ideas and practical solutions to grow your part in what comes next.
Connect 26 is supported by the Victorian Government through the Regional Tourism Network Industry Strengthening Program.
Free to attend!
The morning is about inspiration. The afternoon is about putting those ideas to work.
Choose one of four interactive workshops and take a deeper dive into the area most relevant to you and your business. Each session is designed to turn fresh thinking into practical ideas you can take away and use - whether that’s strengthening your brand, understanding your customers, telling better stories or creating new connections across the region.